Puma has chosen to make Benedito Calixto famous antique fair in São Paulo the venue for the Brazilian launch of the The Future is Legend collection. It celebrates the relaunch of the 80´s EasyRider concept, which was based on an easy lifestyle linked to the product. The fair is totally connected to Puma’s new line of sneakers, which has been fully inspired in the good old days. Another creative guerrilla marketing strategy.
Check the exclusive photos, courtesy of our super supporter Cris França.
Thanks, Cris! 
