After the infamous BBB of fashion business went from Bread & Butter Barcelona to Bread & Butter Berlin, Gaudí’s city came up with its own thing. The Brandery is an initiative of Fira Barcelona in association with fashion designers, brands, media professionals, etc. The first edition took place from 7th until today, 9th, three days of pouring rain in the Catalan capital city.
Besides the fair, the lectures going on at the beautiful Mies Van Der Rohe pavillion were definitely a highlight. SinK was invited by Daniel Cordoba-Mendiola to join his presentation about a subject we love: coolhunting and trends investigation. Our thang! Time was short, which left us willing for more. Happily, he has just published a book, Coolhunting- Como Descubrir y Cazar Tendencias. Are you a coolhunter-wannabe? That’s a good start. This bloke knows it all.
And we finally manage to meet our (former) virtual mates from tendencias.tv! Big up to lovely Francesca and Xavier!
