Soma in Kinderland

Music festivals are as part of the summer in Europe as sunburnt cheeks. From late May to early October all bands and djs that matter have gigs booked at some open air party from Croatia to Scotland. There’s a festival fever in the air.

The pink press is in charge of the celebrity gossips, their (mis)behaviour, excesses, flirting and so on; Vogue picks the best festival looks (we’re used to see stylish chicks in Hunter wellies, especially in England, where summer can be very wet); the shops carry out “festival sales”; the brands work on another creative action to reach the young high-standard and desired audience that is not worried about money once they’ve crossed the main entrance. There’s even a festival-specialised store in London called Marsh-mellow that sells  from tickets to tents.

 Festivals are the perfect opportunity for trend hunting, style shooting, meeting people, misbehaving, celebrating life-love-friends, dressing up and getting wasted (!).  Take a look at our selection of Lovebox’s colour pictures and get the feeling!

Photos by SinK and Antony Price.