Everyone’s been talking about coolhunting, trends investigation, qualitative research, etc. We’re very into it, as SinK‘s main activity is going out there to find, keep, work and share it all with our readers, a number that grows everyday. ( 
). It’s a fascinating work which we’re absolutely passionate about.
There are, however, institutes seriously dedicated to study the science of trends forecasting. Science of the Time is one of them. If trends and coolhunting are your cup of tea, you should keep an eye on what this team of researchers are up to.
Science of the Time is a virtual network of market and trend researchers worldwide led by Dutch professor Carl Rohde, a big name in trends investigation since the early nineties. It’s more academic and empirical than the rest, with well-trainned and professional coolhunters reporting from all over the world. It’s not about new cool gadgets; it’s about behaviour, sociology, anthropology, economy, politics, psychology – all those aspects that, altogether, determine what we know as a trend. And it goes far beyond products and fashion.
What we love the most about Science of the Time is, besides the in-depth approach of society’s behaviour, the Top 15 Coolest Worldwide, a monthly list of relevant trends detected worldwide.
Even if you’re not a coolunter wannabe, it is DEFINITELY worth a visit! Check www.scienceofthetime.com for more info.
And Dr Cool loves Brazil