Basically, Snog sells frozen yogurt in London’s SoHo. If we go a bit further, however, we see that it’s another smart brand that has realised what retail is all about nowadays: hooking people with an involving and over-the-top shopping experience based on product + concept – or the other way around . Check their website, it’s as refreshing as the store concept, and follow Snog on Twitter: @ifancyasnog.
Photos: SinK
