What does last week’s New York Fashion Week,have to do with the Climate Week, that started on Sunday, 20th, at the Big Apple? A lot more than we think, kids.

Source: PSFK
What does last week’s New York Fashion Week,have to do with the Climate Week, that started on Sunday, 20th, at the Big Apple? A lot more than we think, kids.

Source: PSFK
Our lovely Portuguese-living-in-London friend Mariana Mineiro (remember her, from Sónar?) is working at London Fashion Week, from where she has just sent some fab pix. (Yes, she’s one cool chick!). You can see below Anna Wintour, the infamous Vogue America editor, having a lonely first row moment (Aww…bless her…); and Scott Schumann aka The Sartorialist during the autograph session to his new book entitled – surprise! – The Sartorialist!!!. She told SinK she had to queue for two looong hours to have her book autographed by the, her words, super friendly photographer – the world’s most influential fashion blogger. Totally worth it, Mari! (Crickey, we’re jealous!)

Scott Schumann

The autograph!

Anna Wintour
All photos by Mariana Mineiro exclusive to Soma in Kinderland.
And Warung flew last week thousands of kilometres from its homeland, Camboriú, to Manaus, the Amazon capital, for another stop of the project Warung Tour. The rave took place at Hotel Tropical, an amazing building carved in the middle of the largest forest on the planet. Who played? Brazilian Daniel Kuhnen and Brit Rowan Blades. What a breathtaking scenario for a par-tee!





It’s important to note some cultural differences between the North, where Manaus is, and the South, where Camboriú (and us!) is situated. Our country has dimensions of a continent and the regions and the culture differ in the same proportion. Differently from most European countries, Brazil is industrial and cold below; hot and turistic above. The club scene is strongly developed down here since late 80′s/early 90′s, whereas the North is best known for hosting some of the biggest and most incredible regional and folklorical parties in the world, like Parintins and infamous Carnival in Bahia. Gathering 2,000 people to an electronic music event until the early hours is a great achievement. Thumbs up, boyz!
We’ve had enough of this dull reality. Join us on a journey to beyond the doors of perception, where we can be Icarus or The Lion King simply by walking in the right shoes…
By Jeremy Scott

By Bob Basset

A teasing campaing from Diesel all around Rio Fashion Mall.

The hype is the laugh, the sense of humor, dedication of the team and the personalized shopping experience in-store.


Hard to wear but impossible not to look at and desire. One of the coolest picks of Brazilian summer: Osklen’s Fluo Tulle T-Shirt.

Photo: Sink… at Rio Fashion Mall.
Quick Temaki is the place to go if you want to eat healthy. Cool design, they serve quick and light food made basicaly of rice and fish (the Japanese well known “Temaki”). It’s not only about Japanese food style, but about offering people something fresh and natural in the middle of the rush or after the party, getting into a new concept of “quick food” , not “fast food”.

So… very well adjusted to a quick life, in a natural style.

QuickTemaki Lounge fica na Rua Curitiba, 2307 - Belo Horizonte.
Quick Temaki Batel fica na Rua Bispo Dom José, 2197 - Curitiba
Alexander Wang’s show at New York Fashion Week last week. Pretty girls in abused hair..

Erin Wasson: undo it!

And Wang again: braids are hot.

Despite the look, an undone hair style can be quite difficult to achieve. It’s like a precisely calculated mess. Don’t worry, though. As for pretty much everything in this world, the right products can help.
Photos: Style.com