Soma in Kinderland

Of course, Avatar is a huge blockbuster, right? But a macrotrend to be observed is the “humanizing” thing. We’re all sick of idealizing, mostly when we’re out there shopping for clothes. We’re not that skinny, we are not that blond, we are not that photoshopped. And that’s exactly why we love so much the cool displays used by  American Apparel 

In store you can find pictures of regular girls, wearing dresses, leggings and all the colorful and comfortable pieces and way-of-living they sell. They’re costumers, employes, friends, etc. sometimes photographed by the brand’s owner, Dov Charney. A creative and smart way to save money (not paying zillions to supermodels and/or superphotographers) and build a cumplicity bond with people, right?

And now they’re looking for the best bottom in the world. Yes, the best butt on the planet. Think you got it? Great! Apply til Feb. 21st HERE.