Soma in Kinderland

Naoto Fukasawa is a Japanese designer whose philosophy is “making people happy through industrial products”. Although he’s not a well known name (till now) in other countries, Fukasawa is by far the most famous — and influential — product designer in his native Japan. We truly believe in a very, very good idea from Fukasawa. He designed texturized juice packaging that gives you the sensation of touching the real fruit. Isn’t it fun, cute and designed to make people happy? Sometimes, the obvious comes only from one single guy!