Conhecemos a importância de um bom visual merchandising (VM) como experiência de consumo. Montar uma vitrine bonita tem mais a ver com bom gosto e criatividade do que com gastos enormes. As vitrines conceituais estão cada vez mais em alta e crescem os origamis pendurados por aí. Encontramos um exemplo lindo em nossa última viagem ao Peru, na loja MOOD, do shopping Larcomar, em Lima. Uma explosão de coloridas dobraduras formando um jardim que convida a sonhar.
Pics: SinK
Notamos que os apartamentos estão cada vez menores. É um novo estilo de construir, adaptado às necessidades das famílias pequenas da geração X e Y. E quanto menos espaço, mais artimanhas são necessárias para caber toda a parafernália da vida moderna. A Lavadora-tanque da Smeg é um ótimo exemplo desta tendências que já mostramos em posts anteriores.
Nossa correspondente Fabiola Zanini, mandou um videozinho da nova fonte do Millenium Park em Chicago: “the crown fountain”.
“A treehouse! A promise of adventure for the kids, a retreat for the adults, a romantic hideaway close to nature. These special little dwellings installed up among the trees fire our imagination and rouse our curiosity, bringing back childhood memories, and with them the desire to climb up and enter a magic world amongst the foliage. To be spellbound again, to witness the different sights and sounds up there by day and night and throughout the seasons. To play up there, to work undisturbed, to relax, to daydream…”
Buenos Aires walls are made of:
BOTTLES | Tegui
WOODS | Eugenio Aguirre store (beautiful!) @ Design Mall
STONES | Restaurant @ Design Mall
UNICORNS | Hotel Faena
THINGS WE LOVE | Wine shop
BUTTONS | Levi's store
ART | Bar 6
Photos by Soma in Kinderland.
Now Diesel is also homewear. Cool pieces of furniture from the Italian brand are being exhibited in Curitiba, at Inove design store, and we dropped by to check it very closely. Everything is super comfortable and destroyed, as a message to live life and enjoy the house. No overcare needed. Very nice and natural, as you can see below:
Pics: SinK
Bienal Brasileira de Design 2010, happening at the moment here in Curitiba, has a very nice Dannish exhibition called “It’s a Small World”, which discusses global issues such as sustainability, new technologies and consumption.
The intention is to discuss these question by presenting the production of a country with a long tradition in design, now quite worried and conscious finding creative solutions to environmental problems. The exhibition premiered in Copenhagen in 2009, went to Shanghai and now arrives in Brazil. In addition to the known tradition on furniture, it holds within the same space design, craftsmanship and architecture and aims to reveal a nation that wishes to make the design not only a cultural matter, but a crucial item on the socioeconomic agenda.
Photos + video by SinK
Seeper, an interactive arts+ technology collective, explores natural user interaction, responsive environments, devices and architectures to create multi-sensorial experiences and memories. They’ve already worked for Unilever, Sony, Reebok, Playstation and Nokia, proving that brand experience is the ultimate word in marketing. Check out some of their work.
Branchage Film Festival
Glastonbury Festival
Nokia – Covent Garden – London
Something different on the Visual Merchandising world. We found this layout at MARNI, this super cool brand at the most luxurious retail center in Las Vegas, CRYSTALS City Center. Go, go, go!
Pics: Soma in Kinderland
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