Soma in Kinderland

Richie Hawtin and fashion designer Isolde Richly present their own fashion label, Richly.Hawtin, which explores the principles of minimalist design, where, according to both,  fashion and music overlap. It was established in Tokyo in 2008 by Richie and Isolde, inspired by their shared love of Japanese culture and design and the harmony found within.
 

The origin of the project stretches back 6 years to a chance meeting at Club d’Visionaire in Berlin where their mutual fascination with Japan quickly developed into a special friendship. In 2007, after studying fashion design in Berlin and graduating with distinction, Isolde Richly moved to Japan to realise her dream.

Hawtin’s globetrotting DJ schedule meant their paths still regularly crossed, but against the highly charged backdrop of Tokyo their brainstorming crystallised into something far more potent and a formal partnership emerged to explore the common ground of their creative minds.

Richly sheds some light on where their tastes merge by highlighting a specific influence on their collaboration; “One thing which was in both our hearts was a photo book by Michael Kenna about Japanese landscapes – All in grey tones.. snow.. a calm sea.. one tree – pictures that reflected an amazing stillness and the magical beauty of nature and it’s this beauty we’ve tried to capture and convert into clothes.”

With a limited run of 100 T-shirts, designed and manufactured in Japan, Richie Hawtin and Isolde Richly launched their fashion line at the Apartment store in Berlin in May 2009.

More on richly.hawtin.jp